Anua Rice Enzyme Brightening Cleansing Powder 40g is a multi-purpose powder cleanser that helps to gently exfoliate, hydrate, and balance the skin. With its unique elastic powder texture, it transforms on contact with water, offering a refreshing cleanse while supporting a brighter and smoother appearance. Because it is enriched with Rice Powder and Rice Extract, this cleanser helps remove impurities and refine texture without harshness. As a result, skin feels clean yet comfortable, with improved radiance and a more even look over time. Furthermore, the rice-derived ingredients provide a gentle exfoliation that smooths roughness and reduces the appearance of small bumps. The formula also includes Alpha-Arbutin, an ingredient known for enhancing radiance and balancing uneven tone. In addition, it works alongside rice actives to promote a brighter complexion while minimizing irritation.

Meanwhile, Ceramides help maintain the skin’s natural moisture barrier during cleansing. Because of this, the powder not only removes impurities but also preserves hydration, preventing the dryness that traditional cleansers can cause. Another benefit of this powder format is its versatility. For example, it can be used as a daily cleanser for freshness or applied as a mask for deeper hydration. In fact, this adaptability allows it to fit seamlessly into different routines, depending on skin needs at the moment. Over time, regular use supports smoother texture, improved balance, and a more radiant complexion. In essence, this cleanser offers an effective yet gentle approach to cleansing, combining exfoliation, hydration, and radiance care in one step.

Characteristics

• Texture: powder;
• Skin issues: uneven skin;
• Time of application: morning and/or evening;
• Age: 16+;
• Skin type: all skin types;
• Main benefits: gently exfoliates the skin’s surface, promotes a brighter, more balanced complexion, helps smooth roughness and refine skin texture, maintains hydration and supports the moisture barrier, can be used as a daily cleanser or a hydrating mask, leaves skin refreshed, comfortable, and balanced;
• Formulated without: alcohol, fragrance, oil, parabens.

Main Ingredients

• Alpha-Arbutin enhances radiance and helps even out skin tone without causing irritation;
• Ceramides strengthen the skin’s natural moisture barrier, soothing and protecting against dryness;
• Rice Powder & Extract gently exfoliates impurities, refines texture, and supports a brighter, more balanced complexion.

How to use

Use daily as a cleanser by mixing ½ tablespoon of Anua Rice Enzyme Brightening Cleansing Powder 40g with water in your palms until it foams, then massage gently onto the face and rinse. As a mask, mix 1 tablespoon of powder with 1–1½ tablespoons of water until smooth, apply evenly, massage for 3–5 minutes, and rinse with lukewarm water.

Ingredients

Zea Mays (Comn) Starch, Kaolin (CI 77004), Sodium Bicarbonate, Sodium Cocoyl lsethionate, Sodium Lauroyl Glutamate,Citric Acid, Sodium Polyacrylate, Diglycerin, Allantoin, Water, Ma itodextrin, Papain, Oryza Sativa (Rice) Powder, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Bran Water, Butylene Glycol, 1,2-Hexanediol, Ceramide NP, Ascorbic Acid, Alpha-Arbutin, Glucose, Oryza Sativa Rice) Extract, Protease, Dipropylene Glycol Glycerin, Tartaric Acid, Lactic Acid, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Rice Protein, Caprylyl Glycol